Musicoterapia no Globo Repórter dia 20 de novembro

Por Raquel Siqueira
Coordenadora do curso de graduação em Musicoterapia do CBM-CEU

Rio de Janeiro, 16 de novembro de 2009 - No próximo dia 20 de novembro será exibido um Globo Repórter que abordará a questão de pessoas que vivem com dor crônica. A musicoterapia é uma das possibilidades de tratamento para esta situação. A equipe do Programa filmou trabalhos musicoterápicos do RJ e SP.Os alunos do curso de graduação em Musicoterapia do Conservatório Brasileiro de Música – Centro Universitário (CBM-CEU)também participaram da gravação. No CBM-CEU funcionam os cursos de graduação e pós-graduação em Musicoterapia do Rio de Janeiro.

Por favor, divulguem esta notícia para seus contatos. É importante que as pessoas saibam mais sobre o que a Musicoterapia pode proporcionar à saúde.

Ao final da reportagem pedimos para que acessem o site do programa e façam comentários.

High-Performance Green Building & Sustainability: Shaklee Corporation

By Michael A. Lahue

With increasing amounts of scientific research regarding global warming and the resulting heightened public awareness of the role humans play in processes of environmental degradation, it has become apparent that effective solutions must involve ubiquitous and comprehensive transformation. We are an integral part of our natural environment and with an awakened understanding of our uniqueness as planetary stewards, we must envision and create our present and future in harmony with nature. Since the founding of the US Green Building Council (USGBC) in 1993 research has shown that buildings account for up to 48% of all greenhouse gas emissions. Buildings also consume significant amounts of water, raw materials and electricity and produce large quantities of waste. High-performance properties (green buildings) significantly reduce their impact on the environment and human health.

A commercial green building is considered to be one certified by the LEED (Leader in Energy and Environmental Design) Green Building Rating System of the USGBC. The LEED rating system is categorized as follows: New Construction (NC), Commercial Interiors (CI), Core and Shell (CS), Existing Buildings (EB), Homes (H) and Neighborhood Development (ND). Within each category buildings are rated at the Certified, Bronze, Silver, Gold and Platinum levels. Green buildings yield important benefits to owners, managers, businesses and employees compared to conventional (“brown”) construction including increased occupant health and well being, building value, worker productivity and return on investment. As the economic benefits of high performance buildings are more widely recognized, non-green buildings may likely become obsolete. Architecture 2030, NGO and partner of the American Institute of Architects, has proposed that by 2030 all new buildings should operate as carbon neutral.

The major concern often raised when considering the design of a high-performance building is cost. On first mention, green construction sometimes triggers a perceived higher cost, possibly because of the newness of the concept. Fortunately, through the application of integrated design, high-performance buildings can be designed on conventional budgets. Efficient equipment such as HVAC, coupled with an efficient building that requires less energy to run, allows for efficient and smaller systems, thus reducing overall cost.

The Shaklee Corporation World Headquarters, Hacienda Campus, in Pleasanton, CA is a LEED Certified building designed by world-renowned architect, Gensler, to make a people-friendly, earth-friendly space that reflects Shaklee’s commitment to Living in Harmony with Nature®. I had the opportunity to visit the site in 2006 at the Shaklee 50th Anniversary Global Conference in San Francisco. No matter where you are in the building, you can see sky, trees, hills and fields. Advanced architectural design brings the beauty of outdoors inside with natural light, natural materials, and natural colors.

Hacienda Campus key green attributes include:

Sustainable building materials such as wood panels and doors that were harvested from certified sustainable forests.

Carpet squares from Interface that are made of recycled materials.

Task chairs made of recycled materials.

Carefully landscaped grounds that are a living herbal library representing the botanical ingredients in Shaklee products.

Motion sensors that turn equipment and lighting on and off to conserve energy.

Window shades controlled by electronic sensors that allow 80% of the light in while shading the building interior spaces from heat.

Low-E glass used throughout the building to promote maximum energy efficiency.

Under-floor air distribution for energy efficiency and indoor air quality.

Sweeping open spaces that encourage a healthy flow of ideas, information, and, of course, fresh air.

Gathering spaces around a family-style hearth and gas fireplace.

Intelligent site orientation and proximity to public transportation.

At the Hacienda Campus, Shaklee has created a healthy and happy workplace that accurately reflects the company’s philosophy and is inspiring to visitors.

Green building ultimately is a question of conscience and responsibility to prepare a healthy and sustainable future for generations to come. Humans have coexisted in nature for millennia and only flocked in large numbers to industrialized urban centers in the past 150 years. In that process we adopted lifestyles detached from natural processes. Today, through the green building revolution, we have an opportunity to reintegrate our urban culture with the natural environment and reconnect with our indigenous roots in a way that is congruent with modern culture and that guarantees our own future on the planet.

Bibliography

“Shaklee Headquarters,” Shaklee Corporation Website, http://www.shaklee.com/company_headquarters.shtml.
Yudelson, Jerry. Green Building A to Z: Understanding the Language of Green Building. Gabriola Island: New Society Publishers, 2007.
. Green Building Revolution, The. Washington: Island Press, 2008.

For more information about Shaklee products and the business opportunity, contact Michael & Suélen Lahue at info@SalusNaturalis.com or visit SalusNaturalis.MyShaklee.com.

About Shaklee Corporation
Founded more than 50 years ago, Shaklee has been a leading provider of premium-quality natural nutrition products, personal care products, and environmentally friendly home care products. In 2000, Shaklee became the first company in the world to be Climate Neutral™ certified to totally offset its CO2 emissions, resulting in a net-zero impact on the environment. Through Social Marketing™, Shaklee offers an economic opportunity to anyone regardless of background or experience, and has paid more than $4 billion in commissions to its independent distributors worldwide. With a robust product portfolio, including over 50 patents and patents pending, Shaklee has more than 750,000 Members and Distributors around the globe and operates in the U.S., Mexico, Canada, Japan, Malaysia, Taiwan, and China. For information about Shaklee, visit www.Shaklee.com.

About the USGBC
The U.S. Green Building Council (USGBC) is a nonprofit organization whose vision is a sustainable-built environment within a generation. Its membership includes corporations, builders, universities, government agencies, and other nonprofit organizations. Since USGBC’s founding in 1993, the Council has grown to include more than 17,000 member companies and organizations; a comprehensive family of LEED green building rating systems; an expansive educational offering; the industry’s popular Greenbuild International Conference and Expo (www.greenbuildexpo.org); and a network of 78 local chapters, affiliates, and organizing groups. For more information, visit www.usgbc.org.

Dr. Forrest C. Shaklee Philosophy

Thoughtsmanship
10 Rules for Happiness and Contentment
By Forrest C. Shaklee, Sr.

1. Plan for happiness with as much care as you plan for the success of your business. Happiness is a state of mind; therefore, it depends entirely on the thoughts you produce. You wouldn’t know whether you were happy or not if you didn’t think about it. So make sure that you THINK about the happiness you know CAN be yours.

As the salesman uses salesmanship to direct his sales, so must you use THOUGHTSMANSHIP to direct your thoughts of happiness.

ACTIVATE YOUR THOUGHTS, AND YOU ACTIVATE YOUR LIFE.

2. To gain happiness, you must learn to enjoy that which you have. It is not how much we have. It is what we THINK about that which we have that produces happiness. In building a happy, contented life, you must GIVE happiness to others. No one living unto himself will ever be contented with his lot. Your happiness is reflected upon you through the service you give to others. And the thought you give to the creation of happiness will attract a happiness-service from others. Start creating the happiness-habit by producing happy, love-filled thoughts.

“As man thinketh in his heart, so is he.”

3. Happiness is an attribute of love; therefore, you can never be happy until you give your love to others. Let your emotion of love gladden the heart of someone and see what an ample supply of happiness is reflected upon you. As selfish person may depend upon the gaining of possessions to bring him happiness, but he soon finds that such possessions reflect only his own selfish thoughts.

SOW THE SEEDS OF HAPPINESS IN OTHERS, AND YOU WILL REAP A JOYFUL HARVEST.

4. Live in the joyful NOW. Plan for a happy future, but make sure that you develop the habit of enjoying the present. Your future happiness depends upon the thoughts you produce today. There is no time like the PLEASANT one. You cannot alter the happenings of yesterday, so why allow worry over them to destroy the happiness of today? Never allow the past to defeat the present. Learn how to live this day to the full, and you will get greater enjoyment in living the tomorrows as they become the present.

5. Roadblocks on the way to happiness must be eliminated. What are those roadblocks that are preventing you from traveling the happiness-highway? They are fear, worry, anger, hatred, jealousy, envy prejudice, selfishness, and criticism of others. All are the antithesis of love, and will prevent you from producing thoughts of happiness and contentment. All of the above mentioned roadblocks may be removed through the use of THOUGHTSMANSHIP, for what you think, you do. Start THINKING your way to a happier, more contented life.

6. Never think of the unpleasant thing you do not want to happen, for your thoughts direct the expression of your life. Build a thought-pattern that will guide you in the expression of happiness. Plant a thought of happiness in your Inner-consciousness, and it will arouse an emotion of happiness. While one thought will not make a happy person of you, anymore than one tree will make a forest, it will attract other thoughts of like nature. Soon you will be producing enough happiness-thoughts to crowd all unhappiness from your life.

7. Happiness is the reward of creative thought, so, if you want to be happy, set about creating happiness. LET your Inner-consciousness freely express your happy, love emotions. Never pursue happiness, for you will find it hard to catch. It will always be just beyond your grasp. Produce warm, friendly thoughts for others, and happiness will come to you. You will get out of life exactly what your thought-pattern guides your Inner-consciousness to express. Stop living life haphazardly. Start planning for happiness and contentment.

8. You can never be a happy person until you THINK like one. What you think, you are. Start thinking of some pleasant incident in your life, and see how quickly you will feel an emotion of happiness. All you need to do to retain that emotional feeling of happiness is to keep your thoughts on things that will produce happiness. Unpleasant incidents in your life are in the past, so let them stay there. Never drag them out to destroy the happiness of the present. Enduring their unpleasantness once should warn you against giving them further thought.

9. Happiness and contentment come from doing, not from wishful thinking. You can never successfully do that which you do not honestly think you should. Every thought you produce is recorded in you Inner-consciousness, and will influence the expression of your life. See to it, then, that your thoughts are so directed as to cause you to be happier and more contented. Every tomorrow will be the imprint of today’s thoughts. As you awaken at the dawn of each new day, you are brought face to face with the effects of the thoughts of yesterday.

10. Live each hour of this day to the full. Waste not a single moment of thought upon the unpleasant happenings of the past. You haven’t a moment of time to call your own, but you are privileged to use each moment as it passes by. No clock will ever again strike this hour. Neither will you ever see a tomorrow, for as the sun rises to shed its glorious light upon you, it will be today. THINK, then, of the happiness you may produce for the moment, for WHAT YOU THINK, YOU LOOK; WHAT YOU THINK, YOU DO; WHAT YOU THINK, YOU ARE.

For more information about Shaklee products and the business opportunity, contact Michael & Suélen Lahue at info@SalusNaturalis.com or visit www.shaklee.net/SalusNaturalis.

About Shaklee Corporation
Founded more than 50 years ago, Shaklee has been a leading provider of premium-quality natural nutrition products, personal care products, and environmentally friendly home care products. In 2000, Shaklee became the first company in the world to be Climate Neutral™ certified to totally offset its CO2 emissions, resulting in a net-zero impact on the environment. Through Social Marketing™, Shaklee offers an economic opportunity to anyone regardless of background or experience, and has paid more than $4 billion in commissions to its independent distributors worldwide. With a robust product portfolio, including over 50 patents and patents pending, Shaklee has more than 750,000 Members and Distributors around the globe and operates in the U.S., Mexico, Canada, Japan, Malaysia, Taiwan, and China. For information about Shaklee, visit www.Shaklee.com.

Home Business Offers Refuge From Recession

Local Entrepreneur Enjoys Flexibility and Financial Stability

North Caldwell, NJ – June 14, 2009 – The latest economic indicators for May bring some hopeful tidings, but also some significant concerns. The U.S. unemployment rate is as high as it has been in 25 years, and there is continued concern about sizable job losses to come. The recession has been a source of severe stress for many throughout the country.

According to the recent Multi-Sponsor Surveys’ 2009 Economic Impact Market Segmentation Study, 49% of employed adults expressed worry about potential job loss, while 32% admitted to “significant” financial troubles.

But amid numerous reports of havoc and despair created by the current economic climate, Michael A. Lahue, a local small-business entrepreneur here in North Caldwell, reports a very different experience during this recession.

“If it weren’t for the additional income my health-and-wellness business generates, I think my family would probably be in a very different place,” says Lahue, who operates a Shaklee business out of his home.

“My business helps us not only continue to pay the bills on time, but it also generates additional income which we save to have on hand for unexpected situations, or use when we want to do something special, like take a trip, buy a new car, or remodel the kitchen—things that would otherwise be outside of our budget.”

Lahue credits his home business for helping to alleviate much of his family’s stress and says his business has eased financial concerns while providing flexibility—qualities that can insulate a family from the changing tides of the economy. Most people who run a business from home work only part time, so there’s freedom to plan business activities around the busy schedule of a young family.

“When I began my business,” says Lahue, “it was on a very part-time basis. Since I started, I’ve increased the amount of time I spend working with it. Using the Internet and communicating my business online makes my work much more efficient and flexible at the same time, making it possible for me to work on my business pretty much whenever I have downtime from my other responsibilities. Plus, it was easy and inexpensive to get started, and there’s no need to make space in our home for any inventory since the company ships directly to my customers.”

Home businesses have drawn considerable interest from people who may be having a difficult time finding employment and from those looking for an income opportunity that also resonates with their personal beliefs—characteristics that most jobs likely do not offer.

“Because I recommend products that help people to be healthier, that help our environment to be cleaner, and for homes to be safer, I feel good about what I do. And because I also offer the chance for other people to do what I’m doing—to achieve independence in a way they may not have thought possible—there’s an incredible feeling of satisfaction in knowing that I can help make a real difference for people looking for extra income right now.”

According to the 2009 Economic Impact Market Segmentation Study, 60% of adults are now interested in operating a home business in response to the economic downturn.

“To me, there’s a great sense of security knowing that my business is backed by a company that has a proven track record and more than 50 years of experience giving people the means to thrive, even during the most difficult economic times,” says Lahue. “Shaklee has grown during each of the prior recessions since it was founded in 1956.”

For more information about Shaklee products and the business opportunity, contact Michael A. Lahue at info@SalusNaturalis.com or visit www.shaklee.net/SalusNaturalis.

About Shaklee Corporation
Founded more than 50 years ago, Shaklee has been a leading provider of premium-quality natural nutrition products, personal care products, and environmentally friendly home care products. In 2000, Shaklee became the first company in the world to be Climate Neutral™ certified to totally offset its CO2 emissions, resulting in a net-zero impact on the environment. Through Social Marketing™, Shaklee offers an economic opportunity to anyone regardless of background or experience, and has paid more than $4 billion in commissions to its independent distributors worldwide. With a robust product portfolio, including over 50 patents and patents pending, Shaklee has more than 750,000 Members and Distributors around the globe and operates in the U.S., Mexico, Canada, Japan, Malaysia, Taiwan, and China. For information about Shaklee, visit www.Shaklee.com.

MLM Bashing

People like Shaklee. The company is now fifty-three years old and loyal customers have been purchasing the products for decades. I started using Shaklee products in 1997, almost twelve years ago, because I wanted the best for my family. The products work and Shaklee pays me to tell other people about them. Shaklee is a world leader in natural nutritional supplements and has a 100% money back guarantee. So what is there not to like? Well, first of all, most criticisms of Shaklee are directed at the business opportunity and not at the products. Secondly, the criticisms are really directed at the network marketing industry in general and often include the Shaklee name. At the core of all MLM bashing is a deep sense of frustration felt by good intentioned people who were told that network marketing would provide them with a substantial residual income. These people started a business and gave up before they had a chance to be successful.

I have often been told by Shaklee sales-leaders that giving up too soon is the main cause of failure in a Shaklee business. The network marketing business model has been greatly misunderstood due to misinformation and dishonest business people who build fraudulent business models mimicking that of legitimate companies. MLM name-calling has become as unconscious as breathing and the most common one liner is “That sounds like a pyramid scheme”. Network marketing in its legitimate form is somewhat like an inverted pyramid in the sense that even the newcomer has the opportunity, through exemplary leadership, to become a top income earner. But the only genuine business model that comes close to a pyramid scheme is that of the corporation, in which those at the top make the most money and those at the bottom make the least. During the past half a century the Shaklee business model has helped many families establish true financial freedom paying out billions of dollars to Independent Distributors. Let the facts speak for themselves.

For more information about Shaklee products and the business opportunity, contact Michael A. Lahue at info@SalusNaturalis.com or visit www.shaklee.net/SalusNaturalis.

Target Marketing in MLM

At every Shaklee conference and presentation that I attend I always make a point of asking at least one very successful sales leader for advice on how to grow my business. It seems that they all give essentially the same generic response, “Talk to a lot of people about Shaklee”. I have heard Dr. Shaklee’s famous quote, “See the people”, enough times to understand that “people time” and not “paper shuffling” is what grows a network marketing business. But is a Shaklee business really driven by talking to every single person we know and meet? Let’s ask another question. Do the freezers at a typical Whole Foods supermarket contain White Castle burgers? The answer to both of these questions is clearly no. In the same way that Whole Foods markets healthy products to health conscious consumers, a Shaklee distributor must market to those people who already consume products similar to those made by Shaklee. This sales practice is called target marketing.

Another piece of wisdom I have acquired from attending Shaklee events is that the only thing all Shaklee Distributors have in common is Shaklee. If the Shaklee family is so diverse, then how do brand new Shaklee business builders identify their own target markets? Firstly, identify yourself. Who are you and who is like you? For example, I am a married, thirty something father of two girls between the ages of two and seven. My wife and daughters are Brazilian. We all speak English and Portuguese and love Brazil. I like to surf and my wife likes to dance. We live a healthy lifestyle and use Shaklee products. With this data I easily identify and attract my own target market. Target means strategically specific, not small. Some say people already familiar with but uninterested in Shaklee. Although many people have heard of Shaklee, few have been properly and professionally introduced to the products and the business. Most people that I talk to have not heard of Shaklee and are interested in learning its benefits. So, know yourself and you will know your target market.

For more information about Shaklee products and the business opportunity, contact Michael A. Lahue at info@SalusNaturalis.com or visit www.shaklee.net/SalusNaturalis.

Network Marketing: Business or Game?

I often hear people say that Shaklee is a numbers game. Actually, Shaklee is a business. Bingo is a numbers game. A successful Shaklee business is built consciously with measurable results. Unfortunately there are people who think Shaklee is a game in which the perfect prospect will appear at just the right time and become the often dreamt of “first level Master Coordinator”.

The difficulty often encountered by new Shaklee Distributors when building their businesses is that they either lack business experience or have not taken the time to acquire the appropriate business skills and knowledge. All businesses, including network marketing organizations, have a life cycle. When that cycle enters a period of decline the process is referred to as entropy. The Shaklee gamer builds an entropic business that often lasts only a few years or even a few months. With the right tools and planning, a successful entrepreneur can make enough good decisions to build a business with a long and healthy life.

The longevity of a network marketing organization depends on the sales leader’s capacity for enlightened, transformative leadership fueled by inspirational communication and continuous learning. In Shaklee, the R&D, production, quality testing, logistics and accounting are all taken care of by the corporation. This gives the business leader ample leverage to focus on building a business. Today’s leadership consists of empowering others to empower themselves. That is what is meant by “teaching others to teach others” in network marketing. The Shaklee entrepreneur who would like to see current business builders one day reach the highest level in Shaklee, must be that leader today.

For more information about Shaklee products and the business opportunity, contact Michael A. Lahue at info@SalusNaturalis.com or visit www.shaklee.net/SalusNaturalis.

Giving Back – On the Day that Everybody Ate


On the Day that Everybody Ate

Support our Shaklee friend Margaret Trost in the launch of her new book.

Margaret Trost is founder and director of the What If? Foundation, which provides funding for 5,000 meals a week to Haiti’s children, offers educational scholarships, and supports a summer camp in Port-au-Prince. A home-based business entrepreneur and former public television producer, she lives in Northern California.

For more information about Shaklee products and the business opportunity, contact Michael A. Lahue at info@SalusNaturalis.com or visit www.shaklee.net/SalusNaturalis.

Um Milhão de Árvores, Um Milhão de Sonhos.


Em 2006, a Shaklee Corporation iniciou uma parceria com Wangari Maathai, Laureada Nobel de 2004 e fundadora do “Movimento Greenbelt”, para lançar a campanha, “Um Milhão de Árvores, Um Milhão de Sonhos”. Prof. Maathai tem se aliado à Shaklee como sua Embaixadora Global do Meio Ambiente. Esta iniciativa verde de Shaklee contribui a uma campanha ainda maior e global inspirada pela Wangari, a “Campanha Plantar pelo Planeta: Bilhão de Árvores” (UNEP – Programa do Meio Ambiente das Nações Unidas).

Conforme a expansão global de Shaklee progredir e o mercado brasileiro eventualmente abrir, proponho que uma campanha paralela seja lançada no Brasil, o único pais do mundo com nome de árvore (Pau Brasil). “Um Milhão de Árvores, Um Milhão de Sonhos” seria uma maneira maravilhosa para Shaklee fortalecer a sua posição como líder mundial de Negócios Sustentáveis e Conscientes e aumentaria a credibilidade da empresa no lucrativo mercado brasileiro. Recentemente sugeri a idéia à Prof. Wangari, por e-mail. Segue a resposta dela:

“Profa. Maathai é muito encorajada com a sua visão de iniciar a campanha “Milhão de Árvores, Milhão de Sonhos” no Brasil em paralelo ao desempenho de Shaklee nos EUA e pelo mundo. . . Ela lhe deseja o melhor na sua campanha de plantar árvores e gostaria que você conseguisse atrair mais pessoas para te acompanhar nesta digna causa para salvar o nosso planeta.”

Sou encorajado pelo apoio e entusiasmo da Wangari perante minha idéia e espero um dia no próximo futuro celebrarmos a plantação da milionésima árvore juntos com Shaklee no Brasil.

Para receber maiores informações sobre Shaklee entre em contato com Michael & Suélen Lahue através do e-mail info@SalusNaturalis.com ou visite SalusNaturalis.MyShaklee.com.

A Million Trees, A Million Dreams


In 2006, the Shaklee Corporation partnered with Wangari Maathai, 2004 Nobel Laureate and founder of the “Greenbelt Movement”, to launch the tree planting campaign, “A Million Trees, A Million Dreams. Prof. Maathai has joined Shaklee as its Environmental Ambassador. Shaklee’s green initiative contributes to a larger global campaign inspired by Wangari, the “Plant for the Planet: Billion Tree Campaign” (UNEP – United Nations Environment Programme).

As Shaklee expands globally and eventually opens in Brazil, I propose that a parallel campaign be launched in Brazil, the only country in the world to be named after a tree (the Brazilwood tree). “Um Milhão de Árvores, Um Milhão de Sonhos” (“A Million Trees, A Million Dreams”) will be a wonderful way for Shaklee to strengthen its position as a world leader in Sustainable, Conscious Business and will build significant leverage and credibility for the company in the lucrative Brazilian market. I recently suggested the idea to Prof. Wangari, via e-mail. The following is her response:

“Prof. Maathai is greatly encouraged by your vision to start the “Million Trees, Million dreams” campaign in Brazil parallel to Shaklee’s efforts in the US and around the world. . . She wishes you all the very best in your tree planting campaign and wishes that you could draw more people to join you in this worthy cause to save our planet.”

I am encouraged by Wangari’s enthusiastic support of my idea and look forward to a day in the near future when we can celebrate the planting of the millionth tree together with Shaklee in Brazil.

For more information about Shaklee products and the business opportunity, contact Michael & Suélen Lahue at info@SalusNaturalis.com or visit SalusNaturalis.MyShaklee.com.